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CHERRY

In 2008, Peter Cherry, the son of Walter L. Cherry, sold his company. After an eight-year partnership with the German automotive group ZF Friedrichshafen AG, the iconic CHERRY brand has been in the loyal hands of GENUI Partners since 2016. GENUI Partners is a Hamburg-based investment company founded by outstanding entrepreneurs and investment professionals. In addition to capital, it provides active support for the strategic development of companies. In September 2020, Argand Partners, a private equity firm based in New York and the San Francisco Bay Area, joined GENUI Partners as a new majority investor in CHERRY. Argand Partners acquires market-leading specialty manufacturing and business services companies with sustainable competitive advantages and strong growth potential.

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